Johnson extends role as an official spokesperson: ESAB
06 September 2019
ESAB recently announced that it has extended its relationship with off-road vehicle fabrication expert Ian Johnson as an official spokesperson for its welding and cutting products. Johnson’s hardcore off-roading show Four Wheeler will debut on MotorTrend TV this fall, and he currently produces the digital show, Big Tire Garage, from his shop in Spring Hill, Tenn. ESAB sponsors both ventures and has equipped his shop with Rebel welders, Thermal Dynamics® plasma cutters and Victor® gas equipment.
Johnson interacts with hundreds of thousands of fans through the online welding and off-roading communities and at events such as the Easter Jeep Safari and East Coast off-road events. Since 2015, he has been a fixture in ESAB’s interactive exhibits at the SEMA motorsports and FABTECH metalworking shows, answering visit questions and teaching them how to weld.
Johnson’s approachability, whether in-person or online, enables him to form connections that last, going back to his former students and even some very special fans. Through Instagram, a cancer survivor now in remission contacted Johnson as part of a Make-A-Wish Foundation request.